Lead generation for local service businesses

Your leads.
Your territory.
No competition.

ZipLead builds geo-targeted websites that rank on Google for high-value local services — then sells exclusive, phone-qualified leads to one contractor per city. No shared leads. No platform fees. Just calls that close.

$250–500
Per exclusive lead (roofing)
5
Clients at $2K/mo = $10K/month
$50–100
Monthly cost to run (domain + hosting)
1
Niche. One city. Then scale.
Live now — roofing leads, Austin TX

"Thumbtack charged me $85 per lead and I was competing with four other contractors for the same job. Switched to an exclusive lead model — haven't looked back."

— Roofing contractor, Phoenix AZ

35–40%
Margin on exclusive roofing leads
12–15%
Plumbing lead conversion rate (avg)

How it works

Three steps to a lead machine

01

Pick one niche

Start with roofing — highest CPL, most willing to pay. Build a geo-targeted site for one city, e.g. austin-roof-repair.com

02

Rank it on Google

Google Business Profile + local SEO + Local Services Ads. Own the "roof repair Austin TX" search — not your competitor.

03

Sell exclusive leads

One contractor. One city. Exclusive calls. $500–$2,000/month retainer — or $150–$500 per qualified lead.

The niches

High-LTV trades that pay for leads

Roofing

$90–500 CPL

Highest value. Storm damage. Insurance claims. One job = $10K–$30K

HVAC

$60–200 CPL

Seasonal spikes. Emergency calls. AC repair in summer = pure gold

Plumbing

$40–150 CPL

12–15% conversion rate. Emergency plumbing. Drain clearing. Water heaters.

Landscaping

$25–80 CPL

Recurring revenue. Maintenance contracts. Patio, hardscape, pool installation

Cleaning

$20–60 CPL

High volume. Recurring clients. Move-in/out cleans. Commercial janitorial.

Pest Control

$30–100 CPL

Recurring contracts. Quarterly treatments. Termite, bed bug, rodent — high urgency

Pricing models

Two ways to package it

Monthly Retainer
$500–2,000/month
  • All leads exclusive to one contractor
  • Phone-qualified before delivery
  • Geo-specific landing page owned by agency
  • Google Business Profile optimization included
  • 30-day trial available

Best for: contractors who want a steady flow and predictable costs

Pay Per Lead
$150–500/lead
  • Exclusive lead, phone-qualified and verified
  • No monthly commitment
  • Only pay for leads that convert
  • Lead info delivered within 2 hours of inquiry
  • Guarantee: refund if lead is junk

Best for: contractors who want to test before committing

Both models beat Angi ($15–$85/lead, shared) and Thumbtack ($40+/lead, shared, no exclusivity).

One niche.
One city.
Then own it.

Start with roofing in Austin. Build the asset. Land the first contractor. Then scale to Houston, Dallas, San Antonio. At 5 clients at $2K/month, you're at $10K recurring revenue. That's the model.

Domain + hosting: $50–100/month
Contact 20–50 local businesses in your first 30 days
First client pays for the rest of the month